The LRMBS Program is a four-year program to improve water management in the Litani River Basin in the Bekaa. It is undertaken by IRG, in cooperation with LRA, and is funded by USAID. The program began in October 2009 and has four components: Building institutional capacity, Water monitoring, Irrigation management and Risk management. MORES s.a.r.l has been subcontracted by International Resources Group (IRG) to develop messages for a water pollution awareness campaign in the Upper Litani River Basin, design posters, prepare a media implementation plan, and identify indicators and mechanisms for monitoring and assessing impacts of awareness campaign. The main objectives of this project are to support Litani River Authority (LRA), design communication material that will create greater public awareness of sources of water pollution and water polluting actions and behaviors and promote ownership among the local community of their facilities and natural resources, and support IRG in determining the next future initiatives to meet their overall goal. The designed posters/billboards target awareness to specific actions polluting the Litani River (Untreated wastewater discharge into Litani River, Industrial discharge into Litani River, Agricultural Runoff and Excessive Use of Fertilizers and Pesticides, Haphazard and Open Dumping of Solid Waste). The target audience which was addressed includes farmers, industries, and the general community, where the campaign highlighted their polluting actions and their effects on drinking water, domestic water, and irrigation water.