A Transformative Partnership to Conserve Water: The Coca-Cola Company and WWF 2015 Annual Report
Because water is essential to nature, communities, and business, The Coca-Cola Company and World Wildlife Fund (WWF) have been working together since 2007 to help conserve the world's freshwater resources. Our global partnership is focused on helping to ensure healthy, resilient freshwater basins in the Mesoamerican Reef catchments in Mexico, Belize, Guatemala, and Honduras, and the Yangtze River in China. Together, we are also addressing the natural resource challenges that impact fresh water by measurably improving environmental performance across Coca-Cola's supply chain, integrating the value of nature into decision-making processes, and convening influential partners to solve global environmental challenges. Within our focal areas of the Mesoamerican Reef catchments and Yangtze River basin, elements of our four priorities, fresh water, supply chain, valuing nature and the convening of partners, intersect to deliver maximum results for the ecosystems and local communities (Introduction).