Replenish
Earlier this year, the World Economic Forum ranked water crises as a top global risk. The finding is further evidence that businesses are increasingly aware of their water use impacts, water risk exposure, and how water affects their shareholder value. In response, more and more companies are seeking ways not only to improve their water use, but also to help address basin-level challenges shared by their operations, local communities, and freshwater ecosystems. Although metrics such as water use efficiency ratios are commonly employed within businesses to measurably demonstrate progress, assessing the benefits of water projects beyond a company's four walls is much more difficult. To fill the gap, some companies are developing "replenish" methodologies to capture how quantitative or qualitative water benefits can be calculated for a given water-related community activity or conservation project (WWF Description and Introduction).