To help companies reduce their water risks and impacts on local watersheds, Ceres and World Wildlife Fund have launched the AgWater Challenge – an initiative that aims to highlight leadership, as well as new, improved commitments on water stewardship, specifically stronger, more transparent targets around agricultural supply chains. Leveraging World Food Day on October 16, 2016, the initiative will highlight actions taken by companies and will raise awareness of the important role the private sector can play in addressing food and water security (WWF Description).